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How it works

How to translate a website without losing the rankings you have

We migrate, translate and host your store. A native speaker checks every page, and every page gets hreflang tags. Starter goes live in 10 working days.

From £497 activation, then from £99 a month.

Selling physical products? A translated store still needs an EU & UK Responsible Person (£195 per market) and, for packaging, EPR registration (from £185 per country per year). Eldris does both.

Delivery times · Last updated 26 Sept 2026

If we have not delivered the agreed scope within 14 working days of activation (Starter), 18 working days (Growth) or 28 working days (Scale), we refund the activation fee in full on request.

5
Steps from audit to monthly upkeep
10 working days
Starter: activation to a live site
14–18 working days
Growth
21–28 working days
Scale
Process

Five steps, from audit to upkeep.

These are the five steps we run, in order. You approve the scope before we start, and your current site stays live until you approve the new one.

  1. Audit

    We list every URL on your current site, with its pages, products and blog posts, and agree the scope with you in writing. Nothing starts until you approve it.

  2. Translate and check

    Machine translation makes the first draft. A native speaker who lives in the target market then reads every page, product and blog post and corrects it. No page goes live without that check. See how we check translations.

  3. Language tags and indexing

    Every translated page gets hreflang tags that point to its other language versions, a self-referencing canonical tag and an entry in a sitemap for its language. We check them in Google Search Console at launch.

  4. Migrate and launch

    We build the translated site on Eldris-managed hosting, add 301 redirects for any URL that changes, and switch over on a date you choose. SSL, cookie banner and privacy policy are set up before launch.

  5. Keep it in sync

    After launch, new English pages, products and blog posts are translated and published within the same week. The monthly fee covers this, plus hosting, SSL renewal and hreflang checks.

Decide first

Which kind of translation you are buying.

Before you choose a provider, decide which kind of product you are buying. The options below do different jobs. The facts are from each provider's own page, checked 26 Sep 2026.

Software on your current site

Apps and plugins translate your pages automatically for a monthly fee. Weglot's Starter plan is €15 a month for 10,000 words in one language (weglot.com/pricing). Shopify's Translate & Adapt app is free and machine-translates up to two languages. You keep your hosting, and checking the translations is up to you or an agency you pay separately.

  1. Per-word translation

    A translation agency returns translated text for you to publish. Rapid Translate, for example, charges $0.11 a word (rapidtranslate.org). Publishing, hreflang tags and keeping new content translated stay with you.

  2. Done for you

    We migrate, translate and host your store for a fixed activation fee and a monthly fee: from £497 activation, then from £99 a month. A native speaker checks every page. The comparison options page sets out all five routes.

  3. What translation does not replace

    A translated store still has legal duties. If you sell physical products into the EU from outside it, you need an EU & UK Responsible Person (£195 per market), and packaging needs EPR registration in each country (from £185 per country per year). Eldris does both, under the same company.

What you keep

Your URLs kept or redirected. Hreflang tags on every page.

Next step

What else you need to sell in the EU and UK

Translation lets EU shoppers read your store. Selling physical products there also has legal steps. Eldris does these too, under the same company.

  • EU & UK Responsible Person

    The legal representative that sellers based outside the EU must name on their products before selling there, under the General Product Safety Regulation (GPSR). The UK has its own product rules; Eldris covers the UK as an additional market. Certificate and label address issued in under 60 minutes.

    Who needs it: Any brand outside the EU or UK selling physical products on Amazon, Shopify, eBay, Etsy or TikTok Shop in Europe.

    £195 per market, one-off, then from £19.95 a month

    Appoint your Responsible Person
  • EPR registration: packaging, WEEE and batteries

    Registration with each country's producer register for packaging, electrical and electronic equipment (WEEE) and batteries, with the authorised representative and the annual reporting included. Extended producer responsibility (EPR) is the duty to register and pay for recycling in every country where you sell.

    Who needs it: Sellers of packaged, electrical or battery-powered products in any of 29 countries: the 27 EU member states, Norway and the UK.

    from £185 per country per year, reporting included

    Get my exact price
  • EU & UK compliance consultation

    A fixed-price written report on what applies to your product in each market, what is missing and what to do next, with email follow-ups. Eldris then does the work if you want it to.

    Who needs it: Any seller unsure what their product needs, before a launch or after a marketplace asks for documents.

    £195 for 3 markets, £295 for 6, £495 for EU 27 + UK

    Start a consultation
FAQ

Frequently asked questions

How do you translate a website without losing rankings?

Three things keep rankings. First, hreflang tags on every page that point to each language version, with a self-referencing canonical tag. Second, 301 redirects from every old URL that changes. Third, a native speaker checks titles, meta descriptions and headings, not only the body text. We do all three on every tier.

Should I use machine translation or human translation?

We use both. Machine translation makes the first draft, and a native speaker who lives in the target market checks and corrects every page before it goes live. The professional translation page explains the checks.

How long does website translation take?

Starter goes live in 10 working days, Growth in 14 to 18 working days and Scale in 21 to 28 working days. If we have not delivered the agreed scope within 14 working days of activation (Starter), 18 working days (Growth) or 28 working days (Scale), we refund the activation fee in full on request.

Will Google treat my language versions as duplicate content?

Google's guide to managing multi-regional and multilingual sites recommends a separate URL for each language version, with hreflang annotations so its results link to the right language. Its duplicate-content advice covers similar pages in the same language, where you pick a preferred version with a canonical tag. We set up separate URLs, hreflang tags and canonical tags on every page.

What if I only have an English site today?

That is the usual starting point. We migrate your English site to Eldris-managed hosting, translate it into the languages you choose, and launch every language on the same day. Pricing is from £497 activation, then from £99 a month; the pricing page explains how extra languages are priced.

Ready to translate your store?

Scan your site and see your tier and price. No call needed. From £497 activation, then from £99 a month. Prefer to talk? Call 020 3996 2101 or email compliance@eldris.ai.

Selling to EU shoppers? We migrate, translate and host your store. From £497 activation, then from £99 a month.
Scan my site for a quote