Five routes, from a free widget to a done-for-you service. They differ in who checks the translation, who runs the hosting and search set-up, and what happens when you add a product.
From £497 activation, then from £99 a month.
Selling physical products? A translated store still needs an EU & UK Responsible Person (£195 per market) and, for packaging, EPR registration (from £185 per country per year). Eldris does both.
Each route works for someone. The prices below are from each provider's own page, checked 26 Sep 2026.
Free and quick to add. The translation is generated in the visitor's browser, so there are no translated pages at their own URLs for search engines to index. Google recommends a separate URL for each language version (Google Search Central). Fine for reading, weak for selling. See the risks of Google Translate on a website.
Software translates your site automatically for a monthly fee. Weglot starts at €15 a month for 10,000 words in one language. Linguise starts at $15 a month for 200,000 words. Shopify's Translate & Adapt is free for up to two machine-translated languages. You keep running your hosting and you check the output yourself.
A translator or agency returns translated text. Rapid Translate charges $0.11 a word. Publishing the text, adding hreflang tags and translating new products later stay with you. See paying someone to translate a website.
A translation agency runs a one-off project to a quote. Check whether the quote includes publishing, hreflang tags, hosting and translation of content you add later.
We migrate, translate and host your store. A native speaker checks every page, every page gets hreflang tags, and new content is translated within the same week. From £497 activation, then from £99 a month. See the pricing page.
Three questions decide the route: who will check the translation, who will run the hosting and search set-up, and who will translate new products after launch.
An app or plugin (route 2) can work. Budget for someone to review the machine output in each language and to handle hreflang tags and plugin updates.
Per-word translation (route 3) fits a site that rarely changes. Plan who will publish the text and translate anything you add later.
Route 5. We do the migration, translation, native-speaker check, hosting and monthly upkeep for one activation fee and one monthly fee.
Translate your store into the languages your listings use. Selling physical products in the EU also needs an EU & UK Responsible Person (£195 per market) and, for packaging, EPR registration (from £185 per country per year). Eldris does both. Not sure what applies? A compliance consultation gives a written answer.
Machine translation only makes the first draft. A native speaker in each market checks every page before it goes live.
| Provider | What you get | Published price | Who checks the translation | Hosting | Language tags (hreflang) | EU compliance from the same company |
|---|---|---|---|---|---|---|
| Eldris | We migrate, translate and host your store. | From £497 activation, then from £99 a month. All tiers | A native speaker in the target market checks every page before launch. | Included: hosting, SSL, cookie banner, privacy policy. | On every page, checked in Google Search Console. | Yes: EU & UK Responsible Person (£195 per market); EPR registration (from £185 per country per year). |
| Weglot weglot.com/pricing | Translation software on your existing site: a single system that manages your entire translation workflow | Starter €15 a month excl. VAT: 10,000 words, 1 language. Pro €79 a month: 200,000 words, 5 languages. | Paid extra, from €0.13 a word: Order professional translations from external agencies through Weglot. | Not published | hreflang tags, language-specific URLs, translated metadata | Not published |
| Shopify Translate & Adapt apps.shopify.com/translate-and-adapt | A Shopify app to translate and adapt your store content for any market | Free: auto-translate up to two languages for free | You check the translations yourself: Manually add, edit, and review translations with the side-by-side editor. | Not published | Not published | Not published |
| Linguise linguise.com/prices · apps.shopify.com/linguise | auto translation for products, pages, checkout, and app content using advanced AI | Start $15 a month: 200,000 translated words, unlimited languages. | A translator can manually edit automatic translations with no limit. | Not published | SEO-friendly multilingual URLs, alternate links, and language tags | Not published |
| Rapid Translate rapidtranslate.org/website-translation | Translated text, returned to you: Your completed translation will be sent back to you for final review and approval. | $0.11 a word: For just $0.11 per word | A native speaker from our expert team of translators will complete your translation. | Not published | Not published | Not published |
"Not published" means the provider's page did not state it on 26 Sep 2026. Prices are as published, in the provider's currency, and can change.
Translation lets EU shoppers read your store. Selling physical products there also has legal steps. Eldris does these too, under the same company.
The legal representative that sellers based outside the EU must name on their products before selling there, under the General Product Safety Regulation (GPSR). The UK has its own product rules; Eldris covers the UK as an additional market. Certificate and label address issued the same day.
Who needs it: Any brand outside the EU or UK selling physical products on Amazon, Shopify, eBay, Etsy or TikTok Shop in Europe.
£195 per market, one-off, then from £19.95 a month
Appoint your Responsible PersonRegistration with each country's producer register for packaging, electrical and electronic equipment (WEEE) and batteries, with the authorised representative and the annual reporting included. Extended producer responsibility (EPR) is the duty to register and pay for recycling in every country where you sell.
Who needs it: Sellers of packaged, electrical or battery-powered products in any of 29 countries: the 27 EU member states, Norway and the UK.
from £185 per country per year, reporting included
Get my exact priceA fixed-price written report on what applies to your product in each market, what is missing and what to do next, with email follow-ups. Eldris then does the work if you want it to.
Who needs it: Any seller unsure what their product needs, before a launch or after a marketplace asks for documents.
£195 for 3 markets, £295 for 6, £495 for EU 27 + UK
Start a consultationDecide who will check the translation, who will run the hosting and search set-up, and who will translate new content after launch. If you have the people and time for all three, an app or plugin can work. If you want all three done for you, Eldris Website does them for one activation fee and one monthly fee.
German shoppers need German pages at their own URLs, for example a /de/ folder, with hreflang tags pointing between the English and German versions and a self-referencing canonical tag on each. A native speaker should check the German before it goes live. We do all of this in route 5; with an app or plugin you set it up yourself.
Shopify's free Translate & Adapt app machine-translates up to two languages and leaves checking to you. Apps such as Weglot and Linguise charge a monthly fee by word count. Or we migrate your Shopify store to Eldris-managed hosting, translate it and have a native speaker check every page. See the Shopify guide.
Yes, with a widget or a plugin. You then check the translations, add hreflang tags and translate every new product or post yourself. The cost page sets out what each route costs.
Per-word agencies publish rates such as $0.11 a word (Rapid Translate, checked 26 Sep 2026), and publishing and upkeep are extra. Our tiers include migration, the native-speaker check, hosting and monthly upkeep: Starter £497 activation then £99 a month, Growth £997 then £149, Scale £1,997 then £249.
