Who we are
This privacy policy applies to website.eldris.ai and is operated by EldrisAi OÜ, an Estonian company registered under number 17298529 with its registered office at Ruunaoja tn 3, Tallinn, 11415, Estonia. We are the data controller for any personal information you submit through this site or any of its forms. The named contact for any privacy question is the founder, reachable by email at compliance@eldris.ai, by phone on 020 3996 2101, or through the Talk to Eldris chat on every page. We are an EU-established company (Estonia), and we treat the GDPR as the floor of our practice rather than the ceiling.
What we collect
We collect only what we need to quote, deliver and support your website translation engagement. From the contact form we take your name, work email, current website URL, target markets, rough product count and your free-text message. We do not store IP addresses against form submissions. If you pay the activation fee online, the card form is Stripe's: your card details go straight to Stripe and never reach our servers, and we keep your name, email address, business name if you give one, billing address, the amount, and Stripe's reference for the payment. We use Google Analytics to count visits and see how the site is used. The site also carries one advertising measurement tool, the Meta pixel: the part of this policy headed Meta pixel says whether it is switched on today and exactly what it does. Our network-edge layer is Cloudflare, which inspects request metadata briefly for security and abuse-prevention purposes and does not retain it for marketing.
How we use it
We use your information to respond to quote requests, deliver the migration and translation work you have engaged us for, send operational updates while your site is being built, and bill you accurately during your monthly engagement. We do not send marketing emails to anyone who has not explicitly opted in. The named processors we share data with are Cloudflare (edge security and DNS), Supabase (our database, hosted in EU regions), Resend (transactional email delivery), Stripe (card payments, only if you pay online), Google (Google Analytics, which counts visits), LiveKit (voice conversations in the Talk to Eldris drawer) and OpenAI (drafting replies to messages typed into the Talk to Eldris chat). Cloudflare, Supabase and Resend sit under written processor agreements with EU-standard data protection terms. We do not sell your data. Beyond these processors, the only other party that can receive anything from us is Meta, and only in the two ways set out in the next two parts of this policy: the Meta pixel, and customer lists and purchases.
Meta pixel (advertising measurement)
The Meta pixel is switched on on this site.
The Meta pixel is a script from Meta Platforms Ireland Limited. When it is on, it loads when you arrive, as Google Analytics does, and sets Meta's own cookies (_fbp, and _fbc if you came from one of our adverts). It tells Meta that a page was viewed, that a service or pricing page was viewed, that a quote was shown or emailed, that a checkout was opened and that a payment was made (with its value and currency), together with the service concerned, the address of the page, your IP address and your browser details.
We do not give Meta your name, email address, company, quote reference or anything you type into a form. The pixel stays silent on any page whose address carries a quote reference, a resume link or a payment return, and it is not installed in the customer portal.
We use it to see which adverts lead to enquiries and orders, and to show our adverts to people who have visited this site.
You can turn it off in this browser at any time:
In this browser: allowed.
Customer lists and purchases shared with Meta
When we advertise on Facebook and Instagram we may give Meta a list of email addresses of our customers and of people who asked us for a quote, so that Meta can leave customers out of our adverts and show them to people who enquired. We hash the addresses (SHA-256) on our own computer before they are sent: Meta receives the hashes, not the addresses, and compares them with the hashes of its own account holders.
When an order is paid we may also tell Meta, from our server, that a purchase took place: its value, currency and service, and the billing email address in the same hashed form.
Addresses that have asked us not to contact them are left out. To be left out of both, write to compliance@eldris.ai and we will exclude your address.
Cookies
This site uses a minimal cookie banner that loads on first visit. Functional cookies needed to make the site work — session, language, security — are set without consent because they are strictly necessary under GDPR Article 6. The site also loads Google Analytics, which sets its own cookies (such as _ga) to count visits and see how pages are used. The Meta pixel sets Meta's own cookies (_fbp and _fbc) only while it is switched on; the Meta pixel part of this policy says whether it is. We run no other advertising tracker: no TikTok pixel, no LinkedIn Insight Tag. Both load when you arrive. To turn the Meta pixel off in this browser, use the button under Meta pixel on this page. To stop Google Analytics in your browser, Google offers an opt-out add-on at tools.google.com/dlpage/gaoptout. The site's typefaces are loaded from Fontshare and Google Fonts, so those two services see your IP address when your browser fetches them. Stripe's payment form loads only if you reach the payment step, and Stripe may then set its own cookies, which it uses to take the payment and prevent fraud.
Your rights (GDPR)
You have the full set of GDPR rights over any data we hold on you. The right of access — ask us what we hold and we will send it. The right of rectification — tell us what is wrong and we will correct it. The right of erasure — ask us to delete your record and we will, subject only to bookkeeping retention obligations. The right to restrict processing, the right to data portability, and the right to object to any specific processing activity. To exercise any of these rights, email compliance@eldris.ai or use Talk to Eldris on any page, marking it as a GDPR request and naming the right you are exercising. We respond inside 30 calendar days. We do not charge a fee for any standard request.
Retention
Quote requests where we did not win the business are deleted automatically 12 months after submission. Active client records are retained for the full duration of your engagement plus seven years afterwards, because UK and Estonian bookkeeping law requires invoice and contract records to be kept for that period for tax and audit purposes. Backups roll on a 90-day window, which means a deletion request takes up to 90 days to fully clear from backup snapshots. After seven years, archived client records are purged in their entirety. None of this data leaves our processor stack, except where the Meta parts of this policy say an email address may be shared with Meta in hashed form.
Data transfers
Our database (Supabase) runs in the EU-Frankfurt region. Cloudflare edge security operates globally but does not retain personal data at non-EU edges. Transactional email delivery (Resend) processes inside EU and US regions, covered by EU Standard Contractual Clauses for the US leg. Google Analytics, Stripe, LiveKit and OpenAI may process data outside the EU, and so may Meta where the Meta pixel or the customer-list matching described in this policy is in use. We are an Estonian-registered operator, not a US or UK entity, which means your data falls under direct EU jurisdiction without an adequacy bridge. We do not transfer personal data to any country outside the EU/UK without an SCC in place and a documented lawful basis.
Updates to this policy
We update this policy when our processing genuinely changes — a new processor, a new data category, a new retention window — and we update the last-updated date at the top of this page every time. Material changes that affect active clients are notified by email at least 14 days before they take effect, so you can object or close your account if you disagree. We do not use vague catch-all clauses about updates from time to time. Every revision has a date, a reason, and a record. Old versions are available on request by email to compliance@eldris.ai.
Contact for privacy concerns
Privacy questions go directly to the founder by email to compliance@eldris.ai, or through Talk to Eldris on any page, marked as a privacy question. The founder personally reviews these requests and responds inside 30 calendar days, sooner in most cases. If you are unhappy with the resolution, you have the right to escalate to the Estonian Data Protection Inspectorate (Andmekaitse Inspektsioon, aki.ee) as our supervisory authority, or to your own national data protection authority if you are an EU resident outside Estonia. We would always rather resolve a concern directly first.