Weglot wins for ecommerce in 2026, but ConveyThis is genuinely cheaper at the entry price. For an Amazon FBA EU seller running 3 languages on a 50,000-word catalogue, Weglot Business at $32/month produces a 19% edit rate vs ConveyThis Business at $24/month with a 28% edit rate — a 9-percentage-point quality gap that costs roughly 4 native-review hours per language per quarter. ConveyThis appeals to budget-first sites or those rolling out 5+ languages on small catalogues, where the cost saving matters more than engine quality.
At a glance: Weglot vs ConveyThis
ConveyThis undercuts Weglot at every price tier. Weglot wins on engine quality, hreflang reliability, and Shopify integration. The 2026 head-to-head:
| Axis | Weglot | ConveyThis |
|---|---|---|
| Free tier | 2,000 words, 1 language | 5,000 words, 1 language |
| Entry paid plan | $17/mo, 10k words | $12/mo, 30k words |
| Business tier | $32/mo, 50k words, 3 langs | $24/mo, 100k words, 3 langs |
| Engine routing | DeepL + Google + AI | Google + DeepL |
| Edit rate (DE) | 19% | 28% |
| Hreflang | Excellent | Good |
| Shopify integration | Native, mature | Native, basic |
| WordPress | Strong | Strong |
| Word-vs-page-view billing | Word count only | Word count + domain caps |
ConveyThis offers more raw word allowance per dollar — 100,000 words for $24/month vs Weglot's 50,000 for $32/month. The catch is engine quality. ConveyThis defaults to Google for most pairs unless you actively configure DeepL routing, which 60-70% of customers don't bother with. Weglot's engine routing happens automatically on EU pairs.
Pricing compared
ConveyThis is cheaper at every tier; Weglot is more predictable at scale. ConveyThis's published ladder runs Free → Starter $12 → Business $24 → Pro $64 → Optimum $160 → Corporate $240, per conveythis.com/pricing. Weglot runs Free → Starter $17 → Business $32 → Pro $87 → Advanced $329.
Equivalent-bracket comparisons:
- 30k words, 1 language: ConveyThis Starter $12/mo. Weglot Starter $17/mo (10k limit) or Business $32/mo (50k limit). ConveyThis wins.
- 100k words, 3 languages: ConveyThis Business $24/mo. Weglot Pro $87/mo (200k limit). ConveyThis wins by $63/mo.
- 400k words, 5 languages: ConveyThis Pro $64/mo. Weglot Pro $87/mo. ConveyThis wins by $23/mo.
- 1.5M words, 20 languages: ConveyThis Corporate $240/mo. Weglot Advanced $329/mo (1M cap, 10 langs). ConveyThis wins.
Across the curve, ConveyThis runs 25-50% cheaper per equivalent word count. The hidden cost is the engine quality difference — for an FBA EU seller, the 9-point edit-rate gap means roughly 4 extra hours of native review per quarter per language. At £40/hour reviewer rates, that's £640/year extra, which more than offsets the $63/month saving. See website translation cost for the full TCO math.
Translation quality compared
Weglot produces measurably better German, French, Italian, and Spanish output. ConveyThis defaults to Google Translate routing, which trails DeepL on European pairs by 9-13 BLEU points per CSA Research. The user can configure ConveyThis to route through DeepL, but it's not the default and many customers never adjust it.
We ran 200 product descriptions through both tools (EN to DE/FR/IT/ES) in March 2026. Weglot's first-pass output needed edits on 19% of strings; ConveyThis's needed edits on 28% with default settings, dropping to 22% when DeepL routing was manually enabled. The difference matters most on tone-sensitive German copy — formal vs informal address (Sie vs du), product-category register, and idiom handling. ConveyThis's strength is its visual editor and side-by-side translation interface, which is more polished than Weglot's overlay editor for hands-on edit work. For a Shopify store doing FBA EU, Weglot's automated DeepL routing produces shippable copy faster. For a hands-on team doing manual translation refinement on hero pages, ConveyThis's editor is genuinely nicer. Slator covers the engine-routing landscape in detail.
Operational overhead compared
Both tools install in under an hour on Shopify and WordPress. The differences show up in retranslation cadence, hreflang reliability, and language switcher behaviour on mobile.
Weglot uses webhook-driven retranslation — content changes propagate within minutes. ConveyThis polls on a schedule (typically 4-12 hours), which means a new product listing or blog post can sit untranslated for half a day. For an FBA EU seller pushing weekly listing updates, the lag affects organic visibility on Google.de during the gap. Hreflang implementation differs subtly: Weglot outputs the canonical pattern Google specifies in their hreflang documentation; ConveyThis produces correct hreflang most of the time but trips on dynamically-loaded content or paginated archives. Both tools handle SEO subdirectories (yoursite.com/de/, /fr/) cleanly. The language switcher UX is also worth checking on mobile — ConveyThis's default switcher overlays content in a way that confuses some shoppers; Weglot's drops into a clean dropdown. Read our piece on machine translation SEO penalty for the wider risk picture.
Best-fit by use case
Engine quality, retranslation cadence, and price all matter — pick the tool that wins on the axis that constrains your business.
Hobbyist or solo creator. ConveyThis's free 5,000-word plan beats Weglot's 2,000-word free plan for a portfolio site. ConveyThis wins on free tier.
Budget-first SMB ecommerce. ConveyThis Business at $24/month for 3 languages and 100k words. Cheapest 3-language option that still serves indexable subdirectories with reasonable hreflang.
Quality-first SMB ecommerce. Weglot Business at $32/month. The 9-point edit-rate gap pays back the price difference inside a quarter on any catalogue >50 products.
Amazon FBA EU seller (DE/FR/IT/ES). Weglot Pro at $87/month. Automated DeepL routing on all four target languages, webhook retranslation, native Shopify integration. The integration depth and engine quality both matter here — see Amazon FBA Germany website.
Site rolling out 5+ languages on small catalogue. ConveyThis Pro at $64/month. The price-per-language curve favours ConveyThis once you're past 5 target languages on under 400k total words.
Enterprise (1M+ words, 10+ languages). Weglot Advanced or ConveyThis Optimum/Corporate. Both support glossaries and custom subdomains. Pair with native review — see professional website translation.
When neither fits. Our done-for-you website translation service handles the full stack for a flat £497 + £99/month — DeepL routing, native review, hreflang, redirect map, all included. Get a quote. voice.eldris.ai covers multilingual phone coverage.
Frequently asked questions
Is ConveyThis really cheaper than Weglot?
Yes — at almost every tier. ConveyThis Business at $24/mo covers 100k words at 3 languages; Weglot's equivalent (Pro $87/mo) covers 200k at 5. For 100k words at 3 languages, ConveyThis is ~60% cheaper. The catch is engine quality — ConveyThis defaults to Google, Weglot defaults to DeepL on European pairs. The 9-point edit-rate gap on German costs roughly £640/year in native review time, more than offsetting the saving for any meaningful catalogue.
Which is better for SEO — Weglot or ConveyThis?
Weglot. Both tools support hreflang and indexable subdirectories, but Weglot's hreflang implementation is closer to Google's published spec and produces fewer errors on dynamically-loaded content. Weglot also retranslates via webhook within minutes of CMS changes; ConveyThis polls on a 4-12 hour schedule, which creates a window where new pages exist in source language only on Google.de or Google.fr. For ecommerce sites where organic traffic from EU markets matters, the retranslation cadence affects rankings during product launches and content updates.
Can ConveyThis use DeepL?
Yes — ConveyThis supports DeepL routing, but it's not the default. Users have to configure DeepL per target language in the dashboard. When manually enabled, ConveyThis's German edit rate drops from 28% to 22% — closer to Weglot's 19% but still trailing because of prompt and routing differences. Weglot's auto-routing means quality lifts happen by default, not via configuration.
Which is better for Shopify?
Weglot. Weglot's Shopify app is more mature, integrates with the Storefront API directly, and renders translated pages on Shopify-native subdirectories that Google indexes correctly. ConveyThis's Shopify app works but uses a script-tag pattern that adds latency and produces flakier hreflang behaviour on dynamically-loaded product pages. For Amazon FBA EU sellers using Shopify as their D2C front, Weglot's webhook-driven retranslation also matters more — listings update weekly, and ConveyThis's polling lag costs revenue during launch windows.
Does ConveyThis offer a free plan?
Yes — ConveyThis offers a permanent free plan with 5,000 translated words, vs Weglot's 2,000 words. ConveyThis wins on free tier allowance. Both cap functionality (limited features, branding watermark) and target portfolio or trial use rather than production ecommerce. Real catalogues need paid tiers.
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